Here are some important LinkedIn marketing statistics
Do you intend to promote and advertise using LinkedIn? Here are some important LinkedIn marketing statistics.
There is no better location to market to businesses than LinkedIn. The website enables users to network with like-minded business people, apply for jobs, hire people, and keep up with news from significant organizations and people around the world.
Understanding how brands and members of LinkedIn use the platform can give you important insights on how to integrate LinkedIn into your social media strategy. The most important LinkedIn marketing statistics are listed here by Digital marketing consultant in India
Top LinkedIn marketing statistics Every Marketer Should Know in 2022
1. LinkedIn has 820 million members
To put that figure into perspective, consider that Facebook currently has around 3 billion users, while Instagram has over 1.2 billion. LinkedIn may not be the largest social network, but it does have a distinct business focus, making it a collection of people worth paying attention to.
2. 43% of LinkedIn users identify as female, compared to 57% of male users
Men outnumber women on LinkedIn by a wide margin, but you’ll need to conduct some research to better understand your target audience. Be aware that LinkedIn only lists male and female gender orientations.
3. Outside of the US, more than 77% of LinkedIn members come from
With over 185 million users, the US is LinkedIn’s biggest market, but the network has gained popularity around the world.
4. 14.6% of LinkedIn’s users can see an advertisement
That translates to 14.6% of adults over the age of 18. Although this isn’t the largest audience among social networks, LinkedIn benefits from a clientele that actively considers their work.
5. Brands’ purchase intent increased by 33% as a result of exposure to LinkedIn ads
Because users are engaged in brand posts and share them on their feeds, marketers can benefit from LinkedIn’s ability to connect with members right away in the marketing pipeline.
6. LinkedIn’s conversion rates are up to two times greater for marketers
The variety of audience targeting capabilities available on LinkedIn suggests that site visits starting from the network would inevitably result in more conversions on B2B websites.
7. LinkedIn has 58 million business profiles
It’s not shocking because this robust network enables brands to connect with both consumers and business partners, as well as recently hired team members.
8. LinkedIn advertising is used by 75% of B2B content marketers
The fact that the top sponsored social network is also the top natural social network for B2B marketers comes as no surprise. Twitter comes in second at 30%, followed by Facebook at 69%.
You may learn more about the Social Media platform and how most marketers use it by studying these LinkedIn marketing statistics. If you don’t already use LinkedIn marketing, plan one now using these findings, or make smart adjustments to your present strategy.
If you haven’t started utilizing it yet, now is the moment, especially if you work in the business-to-business sector. You need to be where your target market and clients hang out because your competitors are already there.