Articles Tagged with: Business

Have you ever wondered how to do a website audit for small businesses?

Most likely, you searched for it online, but you didn’t read the articles because of the unclear information. I have great news for you! To help website owners in understanding the substance of the procedure, I’ve compiled all the crucial information about the Website Audit for Small Business in this article. Your website pages can be optimized based on the most recent best practices by simply following a few simple steps.

Additionally, I’ve created a website audit checklist for you to use in order to enhance the functionality of your website and boost its performance in Google organic search. Keep in mind that your website needs a frequent assessment just like your yearly physical. That will make sure you have control over the condition of your website.

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Are you prepared to follow the seemingly difficult procedures of a thorough website audit for small businesses? Now let’s get started!

What is a Website Audit?

Are you certain that your website functions the way you intend it to? Does it result in the conversions you were hoping for? All the problems preventing the site from generating more conversions and rates will be analyzed and revealed during this procedure.

Why Do You Need a Website Audit?

Over time, search engines get smarter. It becomes harder to rank on the first page of Google with each update. If you don’t update your website in accordance with Google updates, nobody will ever find it because it will be hidden on the third or fourth page of the SERPs.

This procedure will help you keep it current, enhancing its content, appearance, accessibility, and SEO.

You should do regular website audits for the following reasons, to name a few:

1. Website navigation issues

By including user testing in your audit, you can get rid of any issues you might have missed. For instance, if the navigation bar has too many things, users may not be able to find what they’re looking for. As a result, your website will see a high bounce rate as they simply give up and quit.

2. Not a properly optimized website

You must optimize your website for search engines. You can eliminate redundant or useless content, enhance site architecture, identify broken links, and many other things with the help of an SEO audit.

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3. Risk of penalization from search engines

Have you previously trusted SEO agencies with your website? If your response to this question is “yes,” you must absolutely do a site audit. The main cause of this is that certain SEO agencies have previously used “black hat” SEO techniques like link farming and keyword stuffing. These techniques were effective a few years ago, but they now run the risk of punishment.

4. Page load time issues

If your website takes more than five minutes to load, your bounce rates will always be high. If the page takes longer than five minutes to load, the bounce rate rises by 106%, according to Google’s research. You can identify the cause of the page’s slow loading time with the use of the site audit.

5. Online strategies of competitors

If you want to boost your search engine rankings and succeed in your sector, research your competitors.

Conclusion

For your business goals to be successful, conducting a thorough website audit for small businesses is essential. You can use it to monitor the effectiveness of your website and fix any problems that might be affecting its Google ranking. I’ve outlined the key actions you should take to audit your website in this article. If you like the information follow me on my Social Media for further updates.

September 1, 2022

Common Facebook ad mistakes and how to fix them

This post will show you top common Facebook ad mistakes and how to correct them in order to achieve your objectives.

The most crowded social media platform at the moment is Facebook. Some marketers are taking full use of it, while others view Facebook as a difficult medium to use for business marketing.

Remember that Facebook ads have a reach of 2.14 billion people. Such amazing potential! Due to the algorithm’s constant changes, it could be a little challenging but not impossible to organically reach the greatest number of potential customers. Businesses are still spending money on Facebook paid advertising.

However, have you ever made a campaign investment that didn’t pay off for your company?

Businesses frequently experience that since, with the increased traffic, it’s much harder to capture a user’s attention. You need more than simply an eye-catching image and effective language in your Facebook advertisement. I’ll go into more detail about common Facebook ad mistakes and provide you with fixes as well, so sit back and read on.

Top Common Facebook Ad Mistakes

1. Not Using Clear Objectives

Any campaign must have a distinct goal that can be scaled in order to be prosperous. Do you want your advertisement to:

Increasing website traffic

Use a lead magnet landing page to produce many leads?

Make a one-time promotion to boost a single product’s sales right away.

You won’t have a wasted budget at the conclusion of the campaign if you have a defined goal supported by an action plan.

2. Poor Audience Targeting

Facebook has millions of users, so there is a good chance that your content will be lost in the vast volume of stuff that is posted on the site every day. According to reports, there are more than 50 million business pages on Facebook, and the majority of them will be utilizing Facebook advertisements to try to attract the same demographic as you.

The enormous popularity of the social media platform will give you a good indication of the level of competition you will experience when trying to reach your target audience with your content. You would be in competition not only with other marketers but also with your audience’s friends, relatives, and coworkers who also post on the site.

All of this data demonstrates how likely it is for your ads to be buried in the sea of content if you do not correctly target your audience. To do this, you must first produce content that is interesting, interactive, and has a strong selling point. Afterward, optimize your adverts to reach the correct people.

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3. You don’t use your creative ads on time

Facebook ads require a lot of creativity. Therefore, it’s critical to avoid repeatedly showing the same advertisements to customers. Look for inspiration, utilize a captivating image, and use a variety of design elements to prevent this from happening.

4. Failing to set the right budget

Spending money on paid advertisements with little to show for it

You must set a budget for your ad spending, just like with any campaign that uses paid advertising. Without a budget, you risk wasting a lot of money on paid advertisements that are ineffective. The situation is made worse by pouring more money into ineffective advertisements; increasing budget on a campaign that isn’t working won’t change that.

As a result, you must be certain that your budget is appropriate for both your objectives and your business. A budget that is too big could be swiftly spent without producing any results, while a budget that is too low might not be able to reach the target audience. Facebook has a bidding system as well. When you build your ad campaign, you can select from one of four bid strategies.

5. Abandoning your ads

Not tracking the effectiveness of Facebook ads is one of the most frequent errors made by marketers. Like any other marketer, you must be eager to begin generating and improving your advertising.

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You may avoid leaving your Facebook ads unattended for weeks without monitoring, testing, or adjusting them if you want to stand out from the crowd. It’s insufficient to simply run a Facebook advertisement.

It’s crucial to evaluate the effectiveness of your Facebook advertising virtually every day. You must monitor your ad’s effectiveness in terms of reach, engagement, click-through rate, conversions, number of leads generated, ad performance by time, clicks by interest, and any other pertinent measure if you want your ad to accomplish the objectives you set for it.

Conclusion

You must go above and above to ensure that you establish a connection with the audience if you want your Facebook Ad campaign to be successful. It’s crucial to conduct market research on your target demographic and to choose the finest kind of advertisements.

When used correctly, Facebook advertisements may provide incredible results and accelerate a company’s growth. Use the tips I’ve mentioned in this post to prevent making these common Facebook ad mistakes.

June 10, 2019

Econsultancy Achieve Digital Excellence For Your Business strategy

What is Econsultancy?

The traditional econsultancy model of large teams on site for weeks at a time is out of sync with today’s culture. Clients want access to the very best people, and they want it on their terms.we’re changing consultancy forever. Our clients get the advice and support they need when they need it from enthusiastic and committed professionals – virtually.Consultancy engagements can be used to provide support and mentoring to help clients set and review goals and objectives, to apply skills and knowledge and to give a sounding board for ideas and projects that are planned or in progress.

Here are 4 benefits of Econsultancy?

Efficiency

A well-implemented CRM system can replace manual processes that create significant organizational inefficiencies. But CRM systems don’t just create efficiency by reducing the use of inefficient processes. Thanks to the ability of popular CRM platforms to integrate with other systems, such as marketing automation tools, the efficiencies of CRM can enable companies to interact with customers in ways that they wouldn’t have the resources to otherwise.

Collaboration

CRM systems give companies the ability to move away from tools, like spreadsheets, that appear to be entirely functional but fall short in a variety of areas. One of the biggest: collaboration. In even small organizations, the entire customer lifecycle is typically too complex to be managed effectively by one person. The use of cloud-based CRM platforms allows for employees in multiple departments to more effectively manage their customer relationships and to see the big picture at any time.

Data

For many organizations, data is one of the most valuable strategic assets, and CRM systems house some of the most valuable data. Of course, data in and of itself is often of limited practical use; its real value comes from data analysis and visualization tools. Here, popular CRM platforms typically offer a variety of homegrown and third-party tools that enable companies to understand their CRM data and learn things about their customers that wouldn’t be possible otherwise.

Sales force’s AppExchange, for instance, offers Salesforce customers access to dozens of apps that help them make sense of their Salesforce data and put it to good use.

Increased accountability

When companies lack the tools to manage their customer relationships, customers are bound to fall through the cracks. CRM systems can help ensure that this doesn’t happen by adding a layer of accountability to the customer relationship management process.

A well-implemented CRM system helps employees across departments understand their responsibilities to customers throughout the customer lifecycle and when those responsibilities aren’t met, it’s easy to identify what went wrong, where who fell short and how to make sure it doesn’t happen again.

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How to implement in Econsultancy?

All of your clients’ information is stored in one place, it’s easy to update and share with the whole team.
Updates by colleagues should be saved immediately.
Every member of your team will be able to see the exact point when your business last communicated with a client, and what the nature of that communication was.
CRMs can give you instant metrics on various aspects of your business automatically.
Reports can be generated. These can also be used to forecast and plan for the future.
You will be able to see the complete history of your company’s interaction with a client.
Calendars and diaries can be integrated, relating important events or tasks with the relevant client.
Suitable times can be suggested to contact customers and set reminders.

Conclusion of Econsultancy

Customer-centric is a way of doing business with your customer in a way that provides a positive customer experience before and after the sale in order to drive repeat business, customer loyalty and profits.

But, a customer-centric company is more than a company that offers good service.

Both Amazon and Flipkart are prime examples of brands that are customer-centric and have spent years creating a culture around the customer and their needs. Their commitment to delivering customer value is genuine if they do not fit within their customer-centric culture!

Aditya Aggarwal