What is PPC and does it work for businesses?
Have you ever been looking for something on Google and find some ads at the top of the search engine results pages? If so, then you’ve tripped across what us digital marketers call PPC advertising. Most businesses use it and those who don’t, should. It’s a great way of market and, if done correctly, can bring in so much business for your company. But, what exactly is PPC?
However, you’re reading this. Which means, you’re perhaps involved in finding out more about PPC, right? If so, you’re in the correct place (if not, there’s a back key for a reason…) In this post, you’ll find out more about PPC – what it is, how it workings and why it’s vital to use. We insurance it all, so you can comprehend PPC a little more. Get ready to learn about PPC!
What is PPC?
Digital marketing experts just love to shorten things. Social Media Marketing, SEO, SERPs – we could go on. All you need to distinguish is that PPC means Pay Per Click. It’s a form of marketing on search engines like Google, Bing and Yahoo (however, as Google is the largest, we’ll be talking about it in length – sorry Yahoo and Bing). It means that your commercial can get extra revelation on search engines, that it might not get organically. So many companies use PPC, on Google alone, to better target customers searching for related terms.
How it works – PPC
So, Google AdWords, you’ll have to create manually an account before you can dive in and start advertising. When you search for somewhat on Google, the little phrase you type into the search bar, returns pages and pages of websites relevant to your search. Sometimes, the top 4 search returns will be ads. These are typically marked with a green ‘ad’ box, so that users know – well, that they’re ads. PPC or Pay Per Click, means that the person marketing will be charged every time their ad is clicked on – hence the name.
Does PPC work?
If you want the short answer – it’s yes. PPC is a tremendously effective way of getting yourself noticed connected. See other search engine advertising work, like SEO or search engine optimisation, takes time. SEO is helpful in the long run, but for those that need an immediate solution, PPC is the final perfect solution.
A PPC campaign at the right time can do wonders for your commercial online. Whether it’s an ad to notify searchers about an end of time sale or alerting users to a special proposal or deal on your site, PPC takes your site and, if done correctly, gets it to the top of search engine results pages (as an ad). With the right PPC management business behind you, you’ll see , development in revenue and a big ROI.