Looking for the best video marketing tips for small businesses then you’ve come to the right place.
With most consumers favoring short-form video over all other content types in 2022, video marketing is quickly overtaking all other forms of content marketing as the most popular one. There are some best practices and useful pointers that small businesses need to be aware of as the use of video marketing content grows. To assist your small business increase sales with video marketing content in 2022, I’ve done the research, compiled the greatest video marketing tips, and divided them all up per platform.
Here I am sharing the best video marketing tips for small businesses
1. Keep your videos short
Short-form video content is not only considerably simpler for marketers to produce, but also the kind of content that viewers adore watching! Did you know that the typical person only has an eight-second attention span? An Instagram Reel has a significantly higher chance of being viewed by your audience than a lengthy YouTube video.
2. Inside the first three seconds, capture interest
Speaking of short attention spans, it’s crucial for your marketing videos to grab viewers’ attention within the first three seconds of the clip in order to pique their curiosity and boost the number of views you receive.
3. Use high contrast text
It’s a good idea to add text overlay to your videos, but if you do so, make sure the text is simple to read. Adding text in all capital letters with colors that contrast effectively, such as a black font on a light backdrop, is a fantastic method to achieve this.
4. Keep word count low
Keep your remarks succinct and to the point when adding text overlay to your small business marketing videos so that your viewers can watch the video and swiftly scan any text as well.
5. Create story-sized videos
You are absolutely losing out if you haven’t used Instagram Stories for your small business yet. Develop sure to make marketing videos in the appropriate sizes and formats if you want them to be effective on Stories. With Boosted video templates, it’s simple to make Instagram Story videos that are the right size; just remember to adjust your videos so that the duration is 9:16.
6. Create custom Reels cover images
Want your Instagram Reel videos to receive more engagement? Consider designing a unique cover tile for your Reels. Your Instagram Reel videos will look more professional, suit your feed, and engage viewers as a result.
7. Title your Reels
Include a headline in your Instagram Reels as this is another fantastic technique to get people to view them. You can either keep the title at the top of the Reel for the first few seconds of the video or use it as a brief summary of the video’s content that only appears on the custom cover picture.
8. Make it mobile friendly
Making all of your marketing video content mobile-friendly is wonderful advice, but LinkedIn requires it above all else. Any videos you upload to LinkedIn should be close-up shots so that your audience can readily view them on a phone screen.
Conclusion
If you use all these video marketing tips that I have shared above then you will surely attract your audience as well, you can see increased engagement on your social media platforms.